You’ve read about Twitter no nos. Here’s a Twitter NEVER.

Never EVER respond to customer complaint or negative blog review by way of a tweet. You’re essentially pointing all of your adoring followers to your weaknesses. Whether the review is warranted or not is irrelevant.

Rule of thumb: If you wouldn’t print it on a company brochure, don’t tweet it.

Yesterday I watched in horror as a eco-friendly cosmetics company desperately tweeted back to back tweets to a woman who’d posted a negative video blog.

What they needed to do was go to her blog, find her contact info and send her an email. At the very least, DM (direct message) her.

You may be asking: what about a comment on the negative blog post about your brand? Don’t do it. As much as you’ll want to defend your company to the world, these things need to be dealt with in private.